“Raise awareness, make a difference” with Genevieve Smith

Today's podcast is one very near and dear to Brenda's heart. In this episode she has Genevieve Smith, with Cancer Research UK (CRUK) and more specifically Business Beats Cancer Aberdeen. After a long career in sales, Genevieve found herself unsettled and looked for a career change. When the position within CRUK opened up she made the jump into the third sector and has loved every second of it. In just over a year in the position, she has helped raise over £60,000 and founded boards in both Dundee and now Aberdeen. Today, she speaks about this decision-The challenges she faced, the high points, and the fear she had. More specifically she speaks about Business Beats Cancer Aberdeen, an Initiative where businesses get together and raise  funds for CRUK. Her and Brenda, speak about what qualities make a good board member and ways you could get involved. They also explain everything you need to know about getting involved with the Aberdeen Fundraising Gala. The prizes you could win, the people you could network with, and all the amazing research the money goes towards. Specifically, research projects at the University of Aberdeen itself, that set out to explore how cells divide in order to find a way to prevent cancer. Cancer research UK has helped double the breast cancer survival rate in the UK, largely due to its contributions from  business across the country. In today's episode Brenda and Genevieve talk about how you and your business can get involved and the direct link it could have for drastically changing the future of cancer research and prevention in the UK.