Episode 163

full
Published on:

2nd Jun 2026

Killing the Monster Business: Finding the Courage to Exit with Oyin Adekola

What do you do when you successfully build a business that runs like a well-oiled machine without you, but your heart completely leaves the building? In this episode, Dr Brenda Hector sits down with long-time friend Oyin Adekola, founder of Keeping It Real With Oyin .

Oyin opens up about her raw psychological journey of exiting her legendary Aberdeen commercial bakery enterprise, Oh Cakes!, which she grew over 13 years from a single £20 order to a multi-staff empire with its own commercial unit, receptionist, and administration team . She discusses the agonizing two-and-a-half-year period she spent mourning the business before gathering the strength to lock the doors for good to prioritize her family and personal peace .

Now working as a specialized parent and youth coach, Oyin shares her core framework for family leadership and explains how she balances systems thinking with authentic communication to mentor the next generation.

Key Takeaways:

  • The Trapped Entrepreneur: How Oyin accidentally created a "monster" business that was too large to sell and too consuming to keep .
  • Redefining Success: Why high revenues and public recognition don't matter if you are dying inside on the drive home every evening.
  • Cultural Leadership Styles: Navigating the communication gap between straight-talking Nigerian business values and traditional Aberdeen corporate dynamics .
  • The Family Systems Blueprint: Why your home needs clear structural systems and the three leadership hats: parent, mentor, and coach .

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About the Podcast

Scale Her Up: Female business stories and expert tips for business growth and success
The Female Entrepreneur Show. Sharing business expertise, start-up experiences and business growth strategies to overcome challenges
If you are a female business owner, self-employed freelancer, or girl boss who wants to build a successful business i.e. work less hours, make more money, and get better results from your staff, then this is the podcast for you. Hosted by Dr Brenda Hector MBA from ActionCOACH UK, this podcast provides relatable and accessible business advice and inspiration from successful businesswomen who have been there and done it before you.

This podcast is where you can
• hear female business stories
• share business success
• learn how to overcome business challenges
• get advice for businesswomen aspiring to success
• find out what needs to change
• discover how we can bring about that business revolution

Only 1 in 3 UK entrepreneurs are female.
UK men are 5 times more likely than women to build a business of over £1million turnover

If UK women matched UK men in starting and scaling businesses, it would add £250 billion to the UK economy (Alison Rose, The Rose Review of Female Entrepreneurship 2018)

As a woman in business, a business coach, and a business growth expert, Brenda’s mission is to help business owners grow their companies, achieve their goals and live the lifestyle of their dreams. She's the help you need to grow your business.
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About your host

Profile picture for Brenda Hector

Brenda Hector

I’m Brenda Hector — entrepreneur, business coach, podcast host and writer — and I help ambitious female business owners turn hard work into real results: higher profits, better team performance, and more time back.
If your business relies too heavily on you, growth feels messy, or you’re “successful on paper” but exhausted in real life, you’re not alone — and it’s fixable. My work is about building a business that performs consistently, develops leaders, and supports you to step up and step back when you choose.
On Scale Her Up: The Female Entrepreneur Show, I spotlight women who are building brilliant businesses and share tools and insights to accelerate progress and improve gender balance in entrepreneurship.
"Because being in business should give you more life"