Episode 84

full
Published on:

29th Mar 2025

"Listen to your gut” with Christina Sutherland

On today's podcast we have Christina Sutherland, the managing director of GSR. It’s a nursing and at home care provider that offers training, and support services by registered nurses. In this episode, Christina tells her journey of how she became an entrepreneur. From starting her business 11 years ago to now employing just over 250 workers, Christina shares what she's learned throughout it. She's expanded GSR from just one department to three; now spread across 3 separate floors in her office. Christina talks about the importance of loving what you do, the major challenges the nursing sector faced during COVID, the burnout that followed, and the importance of finding and recruiting the right staff. This episode was an absolute joy to film and one you don't want to miss.

n this episode, we talk about:

  • How Christina moved from nurse to Managing Director and why she chose to start GSR
  • Growing a care business from one department to three and scaling to 250+ team members player.captivate.fm
  • The realities of running a nursing and home care service during COVID – and what’s changed since
  • Burnout in the caring professions and what leaders can do to support their teams
  • Why recruiting for values and attitude matters more than ever in care
  • How “listening to your gut” can guide tough decisions in business and leadership
  • The importance of loving what you do – and how that shows up for Christina and her team

You’ll enjoy this episode if you are:

  • A female founder or leader in health, social care, or training
  • Running a service-based or team-heavy business and wrestling with recruitment and retention
  • Interested in values-driven leadership and protecting your own energy while you grow
  • Looking for a real, honest story of scaling a business in a demanding sector

About Christina Sutherland

Christina Sutherland is the Managing Director of GSR, a nursing and at-home care provider offering training and support services delivered by registered nurses. Over more than a decade, she has built GSR into a multi-department organisation employing over 250 people across three floors of office space, while staying rooted in her original motivation: providing high-quality, compassionate care for people who need it most.

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About the Podcast

Scale Her Up: Female business stories and expert tips for business growth and success
The Female Entrepreneur Show. Sharing business expertise, start-up experiences and business growth strategies to overcome challenges
If you are a female business owner, self-employed freelancer, or girl boss who wants to build a successful business i.e. work less hours, make more money, and get better results from your staff, then this is the podcast for you. Hosted by Dr Brenda Hector MBA from ActionCOACH UK, this podcast provides relatable and accessible business advice and inspiration from successful businesswomen who have been there and done it before you.

This podcast is where you can
• hear female business stories
• share business success
• learn how to overcome business challenges
• get advice for businesswomen aspiring to success
• find out what needs to change
• discover how we can bring about that business revolution

Only 1 in 3 UK entrepreneurs are female.
UK men are 5 times more likely than women to build a business of over £1million turnover

If UK women matched UK men in starting and scaling businesses, it would add £250 billion to the UK economy (Alison Rose, The Rose Review of Female Entrepreneurship 2018)

As a woman in business, a business coach, and a business growth expert, Brenda’s mission is to help business owners grow their companies, achieve their goals and live the lifestyle of their dreams. She's the help you need to grow your business.
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About your host

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Brenda Hector

I’m Brenda Hector — entrepreneur, business coach, podcast host and writer — and I help ambitious female business owners turn hard work into real results: higher profits, better team performance, and more time back.
If your business relies too heavily on you, growth feels messy, or you’re “successful on paper” but exhausted in real life, you’re not alone — and it’s fixable. My work is about building a business that performs consistently, develops leaders, and supports you to step up and step back when you choose.
On Scale Her Up: The Female Entrepreneur Show, I spotlight women who are building brilliant businesses and share tools and insights to accelerate progress and improve gender balance in entrepreneurship.
"Because being in business should give you more life"