“It's actually really important that people don't like me" with Bob Gentle

Although Scale Her Up is all about empowering the amazing female business owners around the world, we'd be remiss if we didn't feature the equally amazing men in the space who help women be confident and expand who they are. Today's guest does just that. Bob Gentle from Amplify Me, is not only a social media and marketing expert, his business’s goal is to help business owners shine, through expanding and monetizing their personal brand. He is also one of the reasons Brenda started Scale Her Up. His unwavering belief in her ability and his own experience with his podcast, Building your LeaderBrand, gave her the confidence to take the leap. In today's episode Bob specifically speaks about how female business owners can become comfortable in their own brand, and his own personal journey of defining his brand and forcing himself to find comfort in the uncomfortable. He also speaks about the importance of positive feedback loops, content strategy and the importance of being both vulnerable and visible. Although it is different then our normal program it’s one you definitely don't want to miss.