Luxury, Legacy and Trusting Your Gut | Araminta Birse-Stewart of Araminta Campbell
In this episode of Scale HER Up, I’m joined by Araminta Birse-Stewart, founder of Araminta Campbell, a Scottish luxury woven textile brand based just outside Edinburgh.
Araminta shares how her business creates beautifully crafted woven textiles in Scotland, from mill-woven collections sold around the world to one-off and limited-edition handwoven pieces made in-house. She also designs bespoke heritage textiles, including tweeds and tartans, for private clients, brands and organisations.
We talk about what luxury really means today, and why for Araminta it is about story, provenance, craftsmanship and longevity rather than just status or a label. Sustainability sits at the heart of the brand too, with timeless designs, carefully sourced fibres and a strong focus on creating pieces that are cherished for life.
Araminta also shares the story of how the business began, almost accidentally, when people started wanting to buy the pieces she was making. Ten years on, the business has grown into a significant employer of handweavers and a respected Scottish design brand with an international customer base.
This is a thoughtful conversation about creativity, entrepreneurship, team building, motherhood, self-belief and the importance of trusting your instinct as a founder.
In this episode, we cover:
- What Araminta Campbell does as a Scottish luxury woven textile brand
- The difference between mill-woven, handwoven and bespoke heritage textile collections
- What luxury means beyond labels and price points
- Sustainability, longevity and creating heirloom pieces
- How the business began and grew over the last 10 years
- Why Araminta believes in building a team with strengths different from her own
- The challenges of people management and hiring the right fit
- Running a growing business alongside motherhood and family life
- Why trusting your gut matters so much in business
- Her advice for other women starting or scaling a business
